Success stories

YURiA-PHARM is a Ukrainian pharmaceutical group of companies, a leading producer of hospital drugs and medical products, active pharmaceutical ingredients, biopharmaceutical active pharmaceutical ingredients, and drugs based on them. According to recent data, the Company produces more than 290 million units of products annually in Ukraine. Among them are 204 million drugs and over 86 million medical devices. The Manufacturer produces another 33 million units in Italy.

Task

The amount of information about the variety of drugs that YURiA-PHARM Medical Representatives have to operate with is enormous and is constantly growing. Consequently, the Company Brand Managers’ tasks became more complicated: they had to quickly fill in the corporate database and promptly consult Medical Representatives, providing them with up-to-date and comprehensive information about the assortment. To ensure this information is always of high quality and accessible 24/7, YURiA-PHARM implemented an innovative solution: AI-UniBot Personal Assistant & Corporate Chatbot based on the ChatGPT Artificial Intelligence platform.

Solution

AI-UniBot is an intelligent chatbot that provides YURiA-PHARM Employees instant consultations on any of the Company's products. It serves as a reliable assistant for Medical Representatives, providing them with up-to-date information in real time. This knowledge is necessary both for effective work with Doctors and pharmacies, as well as for high-quality service to other Clients. An additional significant advantage of using AI-UniBot is also freeing up the time of Brand Managers, who can now focus on developing materials and strategies for products.

How it works

The Customer's Brand Managers, responsible for filling the corporate knowledge base, and the Medical Representatives, who use this knowledge in their work, share a common digital space with data. This data is managed and controlled by AI-UniBot.

The Brand Managers' task is to keep their part of the UniBot knowledge base up-to-date. For this, they use familiar tools: SharePoint folders, where they collect useful documents in docx, pptx, xslx, pdf formats, as well as images, audio, and even video recordings of specialized training sessions and webinars.

The task of AI-UniBot is to automatically extract data from these files, analyzing and updating this knowledge base 24/7.

The Medical Representatives' task is to address their questions not to the Brand Manager but to AI-UniBot. Thus, at any time of the day, anywhere in the world, they instantly receive comprehensive, detailed information, with references to the data sources (texts, images, videos, even diagrams) that were used to formulate the answer.

Result

Thus, YURiA-PHARM has ensured:

• Access to reliable and up-to-date information about products for the Medical Representatives at any time and from any place;
• Justified, meaningful responses with references to primary sources, as it was before when contacting a Person;
• Providing the Medical Representatives with Knowledge On-Demand: no need to waste time and effort studying the entire volume of information when only a specific fragment is needed;
• Saving the Brand Managers' time previously needed to conduct regular training sessions and answer Colleagues' questions. Now they can use the freed-up time to work on more complex tasks.

In short, AI-UniBot is an indispensable assistant in working with vast amounts of information. Its intelligent capabilities are used not just for instant access to deep corporate knowledge, but also for reducing the time and effort Employees spend searching for and effectively applying this knowledge. This saves time for many Employees in several departments, improves communication with Clients, increases sales, and enhances business process efficiency. And this helps strengthen the Customer's position on the market.